{
  "_description": "BBC Golden Hour Brand System — machine-readable design tokens. Canonical reference for AI tools, code generators, and design systems.",
  "_source": "https://base.madebybbc.dev/bbc-brand-guide-golden-hour.html",
  "_version": "2026",

  "colors": {
    "gold":     { "hex": "#D4A03C", "role": "Primary accent, headlines on dark, stat numbers, CTA borders" },
    "amber":    { "hex": "#E8932A", "role": "Secondary warmth, mid-gradient stop" },
    "sunset":   { "hex": "#D46830", "role": "Energy, accent, gradient" },
    "ember":    { "hex": "#B8423A", "role": "Depth, urgency, primary CTA button" },
    "berry":    { "hex": "#8A2A3A", "role": "Gradient anchor, sophistication" },
    "night":    { "hex": "#1A1412", "role": "Dark surface, card backgrounds" },
    "deep":     { "hex": "#0a0806", "role": "Page background, maximum drama" },
    "white":    { "hex": "#FAF6F0", "role": "Text on dark, light surfaces" },
    "cream":    { "hex": "#F2EBE0", "role": "Light page backgrounds" },
    "sand":     { "hex": "#E8DFD2", "role": "Subtle section backgrounds" },
    "stone":    { "hex": "#B8AFA2", "role": "Secondary text, muted labels, body on dark" },
    "charcoal": { "hex": "#3A3632", "role": "Dark text on light backgrounds" },
    "dusk":     { "hex": "#1B2A4A", "role": "Sky blue — ONLY for backgrounds and photography. Never gradients/buttons/text." },
    "sky":      { "hex": "#2C4A7C", "role": "Sky blue — ONLY for backgrounds and photography. Never gradients/buttons/text." }
  },

  "gradient": {
    "brand": "linear-gradient(90deg, #D4A03C, #E8932A, #D46830, #B8423A)",
    "usage": "Headlines accent words, stat numbers, primary gradient buttons, tags"
  },

  "typography": {
    "display": {
      "family": "League Spartan",
      "weights": [700, 800, 900],
      "usage": "Bold display, cover slides, hero headlines, accent words, stat numbers. Always uppercase."
    },
    "elegant": {
      "family": "Cormorant Garamond",
      "weights": [400, 500, 600],
      "styles": ["italic"],
      "usage": "Section titles, pull quotes, elegant subheadings"
    },
    "body": {
      "family": "DM Sans",
      "weights": [400, 500, 600, 700],
      "usage": "Body text, UI elements, paragraphs, captions, buttons, navigation"
    },
    "script": {
      "family": "Caveat",
      "weights": [400, 700],
      "usage": "Personal highlights, storytelling moments, signature callouts, handwritten feel"
    },
    "mono": {
      "family": "DM Mono",
      "weights": [400, 500],
      "usage": "Code, labels, technical text, hex values"
    },
    "google_fonts_import": "https://fonts.googleapis.com/css2?family=Caveat:wght@400;700&family=Cormorant+Garamond:ital,wght@0,400;0,500;0,600;1,400&family=DM+Mono:wght@400;500&family=DM+Sans:wght@400;500;600;700&family=League+Spartan:wght@400;700;800;900&display=swap"
  },

  "buttons": {
    "gold":     { "bg": "linear-gradient(135deg, #D4A03C, #E8932A)", "color": "#000", "usage": "Primary action" },
    "ember":    { "bg": "#B8423A", "color": "#fff", "usage": "Urgent CTA" },
    "gradient": { "bg": "linear-gradient(135deg, #D4A03C, #E8932A, #D46830, #B8423A)", "color": "#fff", "usage": "Hero CTA" },
    "outline":  { "bg": "transparent", "border": "2px solid rgba(255,255,255,0.25)", "color": "#FAF6F0", "usage": "Secondary on dark" },
    "outline_light": { "bg": "transparent", "border": "2px solid rgba(0,0,0,0.15)", "color": "#3A3632", "usage": "Secondary on light" }
  },

  "shapes": {
    "skewed_circle": "BBC signature organic shape. border-radius: 62% 38% 55% 45% / 48% 52% 48% 52%. Never perfect circles.",
    "card_radius": "14px",
    "button_radius": "10px"
  },

  "brand_voice": {
    "tagline": "From chaos to system. From guesswork to growth.",
    "promise": "Choose to bee ahead.",
    "tone": "Confident, warm, precise, occasionally poetic. Never loud.",
    "contact_web": "thebumblebee.in",
    "contact_email": "ahead@thebumblebee.in"
  },

  "logos": {
    "base_path": "https://base.madebybbc.dev/bbc-brand-logos/",
    "variants": {
      "horizontal_color": "logo-horizontal-color.png — Primary, use on dark backgrounds",
      "horizontal_black": "logo-horizontal-black.png — Monochrome, on light backgrounds / print",
      "badge":            "logo-badge.png — Favicon, social avatar, icon usage",
      "vertical_color":   "logo-vertical-color.png — Print, large format, square placements",
      "ig_reel":          "logo-ig-reel.png — Social content, reels, stories",
      "icon_only":        "logo-icon-only.png — Watermarks, loading states, minimal",
      "alt":              "logo-alt.png — Compact horizontal for tight spaces"
    },
    "rule": "Logo on every first and last slide/page of any deck or presentation."
  },

  "css_variables": ":root{--gold:#D4A03C;--amber:#E8932A;--sunset:#D46830;--ember:#B8423A;--berry:#8A2A3A;--night:#1A1412;--deep:#0a0806;--white:#FAF6F0;--cream:#F2EBE0;--sand:#E8DFD2;--stone:#B8AFA2;--charcoal:#3A3632;--dusk:#1B2A4A;--sky:#2C4A7C;--grad:linear-gradient(90deg,var(--gold),var(--amber),var(--sunset),var(--ember))}"
}